Coola cola is a healthy energy that will refresh and energize. This packaging is for the energy drink Coola cola the green background is used to represent the green and healthy nature of the drink as for the text I chose to go with something much more natural like handwriting.
I decided to have a leaf in the middle to also represent to healthy drink and also have a simplistic design as for the white strips around the leaf I added them to take away the negative space and give the packaging more colour besides green but also presents the healthy and a pure look and it emanates to the consumer.
I like this final outcome as I believe it best represents the healthy nature of the drink and is quite eye catching making the drink more likely to be bought by consumers. creating the white strips around the leaf also give the packaging a more unique and polished look and design that make it look quite professional. with the leaf being the main icon I think the packaging spreads the correct and appropriate message across to the consumers around the world.
I think what went well was the design of the font I think that its wells suited and equally has the appropriate use of what the product is trying to convey because the use of colour white adds the natural element of purity and the green around create a beaming logo that I believe can be used on an actual official drink.
I think the lack of tone and shade of green the packaging could be worked as the packaging is quite bland and lacks shade that could create an even better and rewarding logo and packaging. however, I would say that besides the lack of shade and tone I believe the packaging is amazing.
I have learned that the packaging should be very considerate of the product and how it will be present if it is appropriate and if it fits well in the market.